This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values, and behaviors of individuals as well as society. 

Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice. 

The risks associated with some of the most common errors in PR will also be tackled. 

Upon completion, the students will be able to demonstrate an understanding of the media and communication theory and will be able to recognize the importance of media in the global world. 

In this course, students will examine the nature of CSR, its strategic imperatives, applications in various contexts and its impact on traditional business processes and practices. As the nature of CSR is both crucial to apprehend and somewhat controversial, the course opens with a pointed effort to develop a cohesive definition of CSR and a framework for assessing its relevance to social well-being.

As CSR is an emerging topic in both research and practice; and as CSR is a multi-disciplinary, highly integrative function, the course places significant emphasis on measurements and metrics used to both deploy and evaluate socially responsible corporate performance.

This course is focused on the global importance of ethical behavior. It applies ethical theory and practice to business management, by reviewing different ethical values, cultural environments and economic systems.

The course on Business Ethics emphasizes the moral and business principles that should be implemented consistently around the world and are designed to lay the groundwork for win-win business relationships. Since business ethics is built on personal ethics, the course will also focus on the psychological aspect of ethical leadership and coaching, including organizational barriers to coaching.

The online course on data science offered by LIGS University is a one-stop-shop for all your data science learning needs. It offers you complete guidance and tutorial with downloadable resources and a hands-on learning experience. 

This course takes you through all the important modules that you need to know about, including machine learning and programming languages. It also teaches important concepts such as data acquisition, data mining, data processing, and data analysis. 

This course is designed keeping in mind the current industry trends and skills required to become a successful data scientist. When you enroll in this course, you will receive one-to-one support from our instructors and a practical-based learning experience.

Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large data sets. Many of the elements of data science have been developed in related fields such as machine learning and data mining.

The course will focus on breadth and present the topics briefly instead of focusing on a single topic in depth. This will give you the opportunity to sample and apply the basic techniques of data science.
 

The world of business as we know it is continually changing and one of the fundamental drivers of that change is digital transformation. At its core, digital transformation isn’t about disqualifying existing business systems, but instead, it promotes using the latest technologies to do what you already do - but better.

Today, the digital economy is reshaping the way managers make decisions, the way businesses are structured, and how consumers obtain services, information, and goods. It’s the future of management, and with our digital economy course, you can tap into this goldmine of managerial information easily, and effectively. It’s the secret shortcut that every business needs, no matter its scale or objectives.

Within this course, you’ll examine how digitalization has changed the relationship between customers and suppliers, and how it became more effective and profitable, all in an exciting, intuitive manner from the comfort of your own home.

Managerial accounting is what managers use to measure the success or failure of business performance.

This course aims to develop an understanding of accounting information to be used by management in planning and controlling operations. It provides a framework for measuring managerial performance that is developed through an analytical treatment of cost behavior under dynamic conditions. 

Students master tools such as job costing, process costing, activity-based costing, variable costing, cost estimation, cost-volume-profit analysis, and budgeting. The ability to use costs in decision-making contexts are identified.  

The objective of financial reporting is to provide information about the financial position, performance, and changes in the financial position of a company. 

This course covers current practices in corporate financial reporting and issues relating to asset value and income determination. The emphasis is on financial statement analysis, reporting techniques and the interpretation of financial disclosures to help improve risk assessment, forecasting, and decision‐making, and the use of cost analysis. 

The participants should be able to read and interpret annual reports and will be able to make their own informed opinion about the financial performance and perspective of the reporting entity.