Common Base Marketing

Learn and master emerging techniques in marketing.

4 pillars of LIGS University MBA program:

Common Base

Specialization Courses

Webinars & Conferences

Final Thesis

This course explores the theories and practices behind effective and strategic marketing for various sized organizations. Key topics include the theoretical grounding of marketing, marketing practices and functions, marketing across borders and cultures and emerging techniques in marketing.

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Tuition

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Up-front payment

$ 5,900

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Scholarship

Global Education Scholarship

Scholarship Dissertation Topics

Other financing options

Studies

Online study period 12 to 24 months

Proficiency in the chosen language of study (B1)

Course Content

Marketing, in today's modern terms, stands and falls with customer relationships. The primary focus of the course is on finding value for the customer and satisfying their needs and wants. While the Marketing course is based on a necessary theoretical foundation, it primarily seeks to prepare students to quickly apply knowledge to practice, because as the population is dynamically transformed by the activity and arrival of new generations, so too must corporate marketers be able to respond quickly.

About MBA program at LIGS University

Main benefits of studying MBA program in practice

Overview of key theory

Understand the basics

Use data to your advantage

Through hands on experience

Current know-how

Everything you need to know in one place

Experience of elite managers

Understand the business landscape

Case studies

Confront conflict with confidence

Networking with colleagues

Get to know your future partners and clients

What will you study?

Course Abstract

Marketing

Marketing is central to company success - and failure.
This extensive Marketing course provides students with necessary theoretical knowledge, but a strong emphasis is placed also on the ability to perform marketing activities in practice.

It is of utmost importance that students get a proper picture of what marketing actually is and what it is not to be able to think about the subject with the right perspective.

At first, the basic concepts and definitions of marketing are introduced to gain basic understanding of the subject which is then further structured and developed. Students get to know the huge variety of marketing functions and their interconnectedness and complexity within the organization as well as the differences in marketing for different kinds of products / services.

Marketing research as a method and tool for building a marketing strategy is another important part of the course. The students learn how to create a strategic marketing plan based on the results of the marketing research by determining the target market, identifying competitors and setting a marketing budget.

Since marketing within the borders of a single country is a history in many cases – it is highly important to keep in mind the international environments affecting the marketing.

It is not really possible to imagine marketing without marketing communications strategy - students will learn about different strategies and marketing communication tools of a company at the end of the course.

Course Content & Curriculum

Introduction to Marketing
Marketing Functions
Marketing in Different Areas
Marketing Research
Data Preparation and Analysis
Preparation and Presentation of the Marketing Report
Strategic Marketing Plan
The International Environment

Course Learning Outcomes

Detailed summary of course learning outcomes

At the completion of this course, students should be able to…

Understand the marketing process, concepts, objectives, the 5 P’s of marketing & functions

Assess market opportunities, and situation analysis with strengths and weaknesses

Prepare the marketing report through data collection about customer needs, and competitors

Develop marketing strategies (Segmentation, targeting, and positioning )

Build an effective marketing plan to achieve organizational objectives

Preparation and presentation of the marketing report

Admission Requirements

Proficiency in the chosen language of study (B1)

Bachelor's degree

Documents (electronic form): Copy of a document proving the highest degree earned + transcript of records, CV, Photo, Government issued ID

Application is considered upon complete submission of the documents and after the application fee of $100 is credited. Final acceptance is subject to the decision of the Vice Provost at his sole discretion.

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You want to study and you are determined

I want to become a student at LIGS University

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Why choose to study at LIGS University?

High quality of lecturers

The lecturers are professionals in their fields. They come from 50 countries and are available in all time zones. Plus, you know that our lecturers will always respond to you in a timely manner.

Apply today, study tomorrow.

The study starts runs and ends exactly as you need it to. With all admission requirements met, just go through the simple application process, wait for the decision of Dean of Students and you can start studying tomorrow.

Personal approach throughout

We offer help with course selection, application and full study support. The tutors are there for you. The tutors will help you to get the most out of your studies.

Easy access

There will be no clueless searching for sources or searching for supporting documents. Online library, video library of webinars and e-learning materials are a matter of course. All in one place and a few clicks.

You build your study plan

You choose the subjects you study according to your experience and professional goals. Combine academic insight and work experience. As part of your studies, you can address current issues in your field.

Study without borders and barriers

Maybe health issues are limiting you or you're just not flexible because of work? Boundaries are not for us. Wherever you are on Earth, you can study with us. All you'll need is an internet connection.

Studies at LIGS University

What do I need to do to improve my market value and meet my goals?

Application for
LIGS University

Contract and payment

Studies

Graduate thesis

Diploma
and MBA

GRADUATION
CEREMONY

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What will a degree bring to your life and career?

How are the studies carried out?

Adjust your study plan according to your preferences

Studying at LIGS University is individual and self-paced. You're not bound by any deadlines and you fulfil your study obligations as your time permits.

Although self-study may seem challenging, there is nothing to worry about. Throughout your studies, you will be supported by a team of helpful study advisors and experienced lecturers who will help you through any situation and move you forward towards a successful goal.