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Apply for a Global Education Scholarship, and get 50% off the MBA! Only 1 scholarship spot is left in May. Read More.

Specialization Course Global Marketing

Become a scientifically qualified expert who shines on the international marketing stage.

4 pillars of LIGS University MBA program:

Common Base
Specialization Courses
Webinars & Conferences
Final Thesis

Communication is the cornerstone of marketing — this is especially true in an international environment. Become familiar with the specific needs of regional market segments. This in-depth course will also help develop pricing strategies that will engage customers. Students will discover how to use relevant marketing tools to attract clients through traditional and non-traditional marketing strategies.

TUITION Interactive Online MBA

Up-front payment

$ 5,900
Total amount of the tuition fee if paid lump-sum up-front

Instalment plan 1 year

$ 6,785
Total amount of the tuition fee if settled over the course of 1 calendar year

Instalment plan 2 years

$ 8,200
Total amount of the tuition fee if settled over the course of 2 calendar years

Tuition fee includes:

  • electronic materials,
  • Unlimited access and use of LMS (Learning Management System),
  • feedback of lecturers on the assignments,
  • electronic communications with the lecturers,
  • e-learning tests,
  • recommended professional webinars (online seminars) from the LIGS University offer.

Not included in the tuition:

  • Non-refundable $100 application fee, which reciprocates the administration tied to the processing of your application (application review, scholarship request review, preparation of the Enrollment Agreement and payment plan).
  • Graduation fee in the amount of $100 paid upon successful completion of the program covering the costs associated with issuing, printing and mailing the diploma via standard post service. 
  • Telecommunication and Internet connection fees,
  • Travel costs, if any. 

Course Objectives

Entering the international market comes with both rewards and challenges. The interdisciplinary factors affecting one's overall success must be analyzed and should result in a modern, scalable marketing strategy. The Global Marketing course gives you all the knowledge necessary to combine an international product, pricing, sales, and communication policies into a successful implementation.

About MBA program at LIGS University

Get 50% off MBA

Main benefits of studying MBA program in practice

1.
Strategic view of marketing
A holistic approach saves you time and money
2.
Establishing your personal brand
Stand out from the crowd and reach your customers
3.
Cross-cultural environment
Use the opportunity to reach foreign markets
4.
Communication
The solid foundation of any marketing practice
5.
Global marketing tools
Aim your activities in the right direction
6.
Networking with colleagues
Get to know your future clients and suppliers

What will you study?

Course Abstract

Global Marketing

The aim of this course is to reveal to the students the basic principles, specifics and tools of strategic marketing in the global market.

Students will learn about important marketing practices and methods of marketing research that will help them understand the global environment in a broader context. The topics discussed in the first part of the course are dedicated to the research of the international environment including the economic, demographic, technological, socio-cultural, ecological, political and legal factors.

Participants of the course will also obtain important and current information about the selection of target markets, positioning, segmentation and branding in the international environment, and will become familiar with its specifics. The marketing mix and communication mix in the global context are also included in this course.

The last part of the course is dedicated to the factors that influence decisions to enter international markets. Students will get the essential knowledge of the forms of entry to the markets that require minimal capital investments (licensing, franchising).

Upon completion of the course the students will have the essential knowledge of marketing in a global context and will be able to assess the strategic marketing questions from the global perspective stretching beyond the boundaries of a single country.

Course Content & Curriculum

Course Content & Curriculum
  • The definitions of marketing
  • Research of environment and situation
  • International marketing activities
  • From the global viewpoint

 

Course Learning Outcomes

Detailed summary of course learning outcomes

At the completion of this course, students should be able to…

  • Integrate classical and contemporary marketing theory and practice into the challenges and opportunities inherent in global and cross-cultural marketing
     

  • Apply marketing strategies, practices and tools, including financial metrics, to the context of organizations and markets of various size, needs, desires and potential.
     

  • Determine entry points, potential opportunities and pitfalls, and gauge ROI for markets for locations, cultures or markets different from their own.

 

 

Admission Requirements

Proficiency in the chosen language of study (B1)
Bachelor's degree
Documents (electronic form): Copy of a document proving the highest degree earned + transcript of records, CV, Photo, Government issued ID  
Application is considered upon complete submission of the documents and after the application fee of $100 is credited. Final acceptance is subject to the decision of the Vice Provost at his sole discretion.

Are you ready for next step?

You want to study and you are determined

I want to become a student at LIGS University

Contact form for I want to become a student at LIGS University

Are you interested in this program? Request more information and get directly connected to your personal admissions officer, who will guide you through the admissions process seamlessly and answer any questions you may have about Interactive Online studies at LIGS University.

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Why choose to study at LIGS University?

High quality of lecturers

The lecturers are professionals in their fields. They come from 50 countries and are available in all time zones. Plus, you know that our lecturers will always respond to you in a timely manner.

Apply today, study tomorrow.

The study starts runs and ends exactly as you need it to. With all admission requirements met, just go through the simple application process, wait for the decision of Dean of Students and you can start studying tomorrow.

Personal approach throughout

We offer help with course selection, application and full study support. The tutors are there for you. The tutors will help you to get the most out of your studies.

Easy access

There will be no clueless searching for sources or searching for supporting documents. Online library, video library of webinars and e-learning materials are a matter of course. All in one place and a few clicks.

You build your study plan

You choose the subjects you study according to your experience and professional goals. Combine academic insight and work experience. As part of your studies, you can address current issues in your field.

Study without borders and barriers

Maybe health issues are limiting you or you're just not flexible because of work? Boundaries are not for us. Wherever you are on Earth, you can study with us. All you'll need is an internet connection.

Studies at LIGS University

What do I need to do to improve my market value and meet my goals?

Application for
LIGS University
Contract and payment
Studies
Graduate thesis
Diploma
and MBA
GRADUATION
CEREMONY

What will a degree bring to your life and career?

How are the studies carried out?

Adjust your study plan according to your preferences

Studying at LIGS University is individual and self-paced. You're not bound by any deadlines and you fulfil your study obligations as your time permits. 

Although self-study may seem challenging, there is nothing to worry about. Throughout your studies, you will be supported by a team of helpful study advisors and experienced lecturers who will help you through any situation and move you forward towards a successful goal.  

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