This extensive Marketing course provides students with theoretical knowledge, but a strong emphasis is placed also on the ability to perform marketing activities in practice. 

Students get to know the variety of marketing functions and their complexity within the organization as well as the differences in marketing for different kinds of products / services, and methods to create a strategic marketing plan based on the results of the marketing research by determining the target market, identifying competitors and setting a budget. 

Marketing also must have communication strategy – that is why students will also learn about different strategies and communication tools of a company.

A truly professional Sales Manager needs to focus on the management of sales activities as well as development of the skills necessary for a sales person to be successful; because there are no naturally born sales people, the skills have to be learned. 

The objective of this course is to show students the roles and important functions of Sales Management in a company. 

Students will learn how to build and implement sales plans, how to manage sales, how to achieve the set sales targets, sales techniques, strategies of closing sales, prospecting and negotiation in sales. 

Upon completion of this course, students will be able to create a strategic sales plan for a company and master selling skills.

The importance of intercultural communication is increasing in the globalized environment. 

Students will be familiarized with the basic concepts and will be made aware of its importance. They will develop sensitivity for the perception of specific aspects of national cultures and become aware of one’s own identity in comparison with other national identities. Students will be able to use the acquired knowledge in the communication process in the international environment. They will respect cultural variations. The goal of this course is to provide the students with the theoretical and practical framework allowing them to analyze and acquire a deeper understanding of different cultures with whom they will interface.

Human capital is one of the most important components of every organization. 

The course focuses on recruitment and selection methods and procedures, and areas of adaptation and integration stages of HRM. The next part deals with appraising and rewarding performance. The core stages of the HR process are concluded with issues of resignation, retirement and succession planning. The course deals also with working in teams, the pros and cons for making the teamwork effective. Students learn about different personality types and their interaction in a team. In the course the students will acquire theoretical and practical HR skills and processes that they will use in their practice. 

This course provides insight on the subject of finance from the point of view of non-financial managers, which can be very well used not only in corporate financial management but also in management of personal finance. Students will deepen their knowledge also in the sophisticated area of corporate finance, strategic financial management, financial markets and investing. 

Upon completion, students will have comprehensive overview of the tools, methods and roles of financial management in a particular company as well as within the framework of business as a whole. They will master the tools of financial management and be able to use them in their professional practice.

Management is one of the most important factors in a company. Course introduces concepts and management functions and practices. It covers the basic theories from the field of management. The goal is to learn the art of management and use it in practice. 

Attention will be focused on identifying and creating managerial skills that make allowances for the personality of the individual manager. The students are introduced to various styles of management and leadership as well as management structures. Change management is a vital part of every manager’s life today. Different change strategies and interests of stakeholder groups are presented to prepare for the inevitable process of change.

Management is one of the most important factors in a company. Course introduces concepts and management functions and practices. It covers the basic theories from the field of management. The goal is to learn the art of management and use it in practice. 

Attention will be focused on identifying and creating managerial skills that make allowances for the personality of the individual manager. The students are introduced to various styles of management and leadership as well as management structures. Change management is a vital part of every manager’s life today. Different change strategies and interests of stakeholder groups are presented to prepare for the inevitable process of change. 

Management is one of the most important factors in a company. Course introduces concepts and management functions and practices. It covers the basic theories from the field of management. The goal is to learn the art of management and use it in practice. 

Attention will be focused on identifying and creating managerial skills that make allowances for the personality of the individual manager. The students are introduced to various styles of management and leadership as well as management structures. Change management is a vital part of every manager’s life today. Different change strategies and interests of stakeholder groups are presented to prepare for the inevitable process of change. 

The concept behind this course is to understand how journalists operate, using the psychological methodology. By understanding media working practices, goals within PR can be easily developed when used correctly. Students examine how to plan PR activities and use them with different media. They learn strategies to become a successful spokesperson and master communication and presentation skills. 

Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to manage them.