The power of the media extends far beyond advertising. The Media decides which topics will be in the public eye and which will not. They set trends, contribute to the mood of society as a whole and shape public opinion. Someone who is not media savvy will most likely mismanage it in such a way that their company is not seen in a fair light. The ability to build and maintain good relationships with reporters, i.e. Media Relations, is an essential tool for executives. The involvement ranges from providing press information, to comments and public statements.

Four years of professional experience, English proficiency, and all the required education. Resumes that are piling up on an HR manager's desk after posting a job offer are monotonously similar. Lo and behold, an impressive cover letter! Only a few important phrases are needed to make your resume stand out and get ahead of the other candidates. Read how to do it.

Stress, restlessness, and impetuous actions – does this describe a typical day in your life? You are not alone. Continual thoughts such as ‘all the things that I have to arrange’ haunt many of us on a regular basis. Devote a few minutes each day in the morning or evening to time management. This small investment will pay dividends in the long run.

Never underestimate how the quality of a presentation can determine a company's success. The quality of the product, how persuasive you are and the graphic design used in your presentation are all important.

This article deals with the closing of a sale, which is a very crucial topic in the area of the strategic management of sales. In today’s competitive environment, it is important for an organization of any size-small, medium or large to close a sale successfully and move to the next step.

Recently, presentation skills have become just as important as having knowledge of foreign languages. As professionals, we have to make presentations to colleagues, in front of the clients, at school and be ready to demonstrate our ability to do so during a job interview. The way we act determines the outcome of our actions.

Career change does not always happen on a daily basis, although it is a rather long process that happens over time. Motivated people work on themselves throughout their entire life; they even study while working full-time with the hopes that their education and the knowledge that they acquire will bring them opportunities for career advancement in the future.

Men and women have been known to communicate through gestures in completely different ways. This is addressed further in the course. Your gestures can leave an impression that you are either strong or cowardly. What's more, they can also affect the impression that you have of yourself. Effective non-verbal communication can be taught.

Regardless of size, the commitment and dedication of employees are some of a company's biggest assets. Employee behavior, their activity, hard work, and achievements result from how well a company manages to secure their loyalty. It takes time, but it can be lost in a blink of an eye.