Intercultural communication as a separate discipline. Definitions are provided for the following key notions: culture, identity, inter/cross cultural communication, language, and diversity. Basic determinants of culture: history, religion, the value system, social organizations, language and non-verbal communication.

Dimensions and elements of intercultural communication: culture, assimilation, ethnic group, ethnicity, nation, national minority, races, cultural stereotypes and formulas. Individualistic versus collectivistic cultures. Various concepts of the perception of culture and of intercultural communication. Understanding the deep structures of culture. 

Basic principles of communication: verbal and non-verbal communication, symbolic and contextual characters of communication. Proxemics, posturology and other specifics of some cultures in non-verbal communication. Demonstration of cultural values through linguistic means. 

Basic determinants of culture: history. Brief overviews of the history of the most important economic areas in the world (USA, India, China, Brazil, Japan, Europe, Islamic countries).

Basic determinants of culture: family. Exploration of the forms and roles of family that are contained within different cultures. Cultural variants of family, along with various roles in family will be explored. Gender and age specifics will be taken into account. Changes in the character of family in the US and in Europe. Globalization tendencies and their influence on family.

Basic determinants of culture: religion. Various forms of worldview – religion, secularity, spirituality. Role of religion in behavior. Common and different features of the main world religions: Christianity, Judaism, Islam, Hinduism, Buddhism, and Confucianism.
Culture and the individual identity. Various types of identity: racial, ethnic, gender, national, regional, personal, cyber, and organizational. The notion of corporate culture identity/culture in its various forms. The importance of corporate culture and measuring it. Relationships between the corporate and individual identity.

Cultural, ethnic and national identity. Identity that is both primordial and instrumental. National character, auto stereotypes and stereotypes of foreigners about nations, or ethnic minorities. 

Influence of intercultural differences on the organizational forms of management: the most common types of corporate culture: American, German, Japanese, Korean, Chinese, Russian, French, Latin American. Understanding of what the cultures are derived from and what they build upon. Influence of intercultural differences on management styles in companies, on the way conflicts are handled and managed and on business negotiations.

Incidences of failure of intercultural communication: total ignorance, false stereotypes and myths, prejudices, racism, condescension, issues in inter-gender communication, issues in inter-generational communication and how to prevent them.
 

The goal of this course is to provide the students with the theoretical and practical framework allowing them to analyze and acquire a deeper understanding of different cultures with which they may be confronted in their professional lives. The goal is also to draw their attention to potential issues and conflicts arising from the lack of knowledge and understanding of different cultures and possible solutions.

At the completion of this course, students should be able to…

• Get familiar with the basic terminology in the field, have basic knowledge of relevant theories and cultural models and outline the basic research methods, their pros and cons.

• Construct meaning from the recommended literature and be able to explain in own words, recognize the basic cultural dimensions, summarize the acquired knowledge.

• Apply the acquired knowledge to the specific situation and environment in the paper, explain why, in their view, their specific organization is where it is, select and justify the basic research method(s) chosen and apply them.

• Relate the specific situation in their organization to the theoretical models, compare the specific situation in their organization with similar organizations in different countries (cultures).

• Synthesise the findings and compile the final conclusions derived from the paper. Propose areas of further research to deepen the knowledge or practical steps for implementing the findings
   

At the completion of this course, students should be able to…

• Understand the marketing process, concepts, objectives, the 5 P’s of marketing & functions

• Assess market opportunities, and situation analysis with strengths and weaknesses 

• Prepare the marketing report through data collection about customer needs, and competitors

• Develop marketing strategies (Segmentation,  targeting, and positioning )

• Build an effective marketing plan to achieve organizational objectives

• Preparation and presentation of the marketing report
   

• Introduction to Marketing
   
• Marketing Functions
   
• Marketing in Different Areas
   
• Marketing Research
   
• Data Preparation and Analysis
   
• Preparation and Presentation of the Marketing Report
   
• Strategic Marketing Plan
   
• The International Environment

Marketing is central to company success - and failure.  
This extensive Marketing course provides students with necessary theoretical knowledge, but a strong emphasis is placed also on the ability to perform marketing activities in practice.  

It is of utmost importance that students get a proper picture of what marketing actually is and what it is not to be able to think about the subject with the right perspective. 

At first, the basic concepts and definitions of marketing are introduced to gain basic understanding of the subject which is then further structured and developed. Students get to know the huge variety of marketing functions and their interconnectedness and complexity within the organization as well as the differences in marketing for different kinds of products / services.  

Marketing research as a method and tool for building a marketing strategy is another important part of the course. The students learn how to create a strategic marketing plan based on the results of the marketing research by determining the target market, identifying competitors and setting a marketing budget.  

Since marketing within the borders of a single country is a history in many cases – it is highly important to keep in mind the international environments affecting the marketing.  

It is not really possible to imagine marketing without marketing communications strategy - students will learn about different strategies and marketing communication tools of a company at the end of the course. 
 

At the completion of this course, students should be able to…

• Learners will understand the importance of the supply chain in managing the 21st-century business environment enabled by technology.
   

• Learners will become familiar with supply chain and logistics management theories and how to utilize practices and concepts to maximize the wealth of stakeholders of an organization.
   

• Learners will improve their skills in using technology tools, particularly computers, including the utilization of state-of-the-art software suites to manage the supply chain of logistics of organizations. 
   

• Learners will understand how to utilize the supply chain network to improve inventory and manage costs to improve a firm's wealth.
   

• Learners will be able to present a supply chain and logistics project and successfully defend it. 

• Broader and closer conceptions of logistics
   
• Demarcation of the term Integral logistics
   
• Purchase Logistics
   
• Stock Management
   
• Stock Analysis
   
• Obtaining Optimal Stock Levels for Growth
   
• Matching Supply and Demand
   
• Production Planning and Management
   
• Generic Supply Chain Strategies (Focus on Kanban and Hybrid systems)
   
• Enterprise Resource Planning (ERP) and SAP

This course examines the theory and current practice of financial reporting, managerial and cost accounting, analysis, and valuation in organizations of various sizes and ranges. It also develops a framework for the use of accounting theory, practice, and tools in the management and leadership of organizations.