At the completion of this course, students should be able to…

Modern life is digital.

IT is a spine of each business. How to create an effective IT team, how to organize hardware, software and networks, why IT should become not a supportive, but central part of your business. 

Aim of the course is to give an overview of how to make a “digital fortress” for of your business and how your business must use IT in a most effective way.

• Determining business requirements for IT systems
  
   
• Managing IT budgets and costs
  
   
• Managing IT teams. Challenges related
  
   
• Controlling system and network security
  
   
• Implementing new software, hardware and data systems
  
   
• Providing technical or help desk support
  
   
• Introduction to basic concepts related to cyber threats
  
   
• Basic preventive measures against threats of attacks
  
   
• Logins and their secure storages
  
   
• Anti-Phishing
  
   
• End-point security
  
   
• Internet banking
  
   
• Payment cards
  
   
• Mobile phones
  
   
• E-mails
  
   
• Current most commonly used techniques cybersecurity (case-reports)
  
   
• How to preserve if you become a victim of an attack

At the completion of this course, students should be able to…

• Get familiar with the basic terminology in the field and with the main approaches (waterfall vs. agile) and their differences.
   

• Assess methods of project development against project size, scope, timeframe and organizational priorities and capacity.
   

• Use the basic characteristics of a project as opposed to BAU (business as usual), principles, processes areas (themes), six areas to be controlled in a project.
   

• Synthesize interpersonal characteristics to evaluate their impact on team roles, group dynamics and project success.
   

• Choose project management tools - conceptual and technological - that best suit project challenges, tasks and metrics for project completion.
   

• Synthesise the findings and compile the final conclusions derived from the paper. Propose practical steps for implementing the findings (areas of improvement) and the direction of further research in their specific environment.

• Introduction to Project Management 
   
• Managing and Planning of the Project Scope
   
• Time-management of Projects
   
• Project cost management
   
• Human Resource Management of the Project
   
• Risk Management
   
• Project Closure and Conclusion

This course will provide the students with very important information and knowledge on how to get the desired result after managing projects.

At first, the course introduces students to the basic concepts of project and process management. Another part of the course is dedicated to the important term of the Project Scope, its definition, verification and changes. 

Upon successful completion of the course, students are going to be well prepared to handle projects effectively in a realistic environment with all changes and risks involved.

Communication is an inseparable part of life for all of us. However, to merely communicate and to communicate effectively is not the same.

In today’s world, communicating effectively means having a huge competitive advantage. Being able to send and receive information effectively may make the difference between success and mediocrity. The goal of the course is to provide students with relevant information, knowledge and skills that will help them achieve mastery in terms of effective communication, both in their professional career and private life.

They will learn the different stages of the processes and elements influencing the effectiveness of the communication process. Moreover, the course provides students with extensive information on different communication styles, which are the characteristic features of representatives of each communication style, and practical information on how to present an effective message to
representatives from each communication style.

Another part of the course deals with internal (communication in a team, employee communication) and external communication (marketing communication, outreach to the community) practices and their importance for success of an organization.

Upon completion of the course students will gain insight to the theory of communication in an interesting and readily applicable form for their professional career as well as private life. The aim is to master the principles of effective communication by realizing how the communication process works and what factors affect the result of the process. Students will learn how to communicate effectively by improving their writing as speaking skills.

The students will also master the principles of effective internal communication in a team or an organization as well as gain insight into elementary principles of external communication and public relations. In terms of individual communication skills, the students will gain invaluable knowledge of the communication process. Students will be able to identify the differences between people who are representatives of different types of communication styles, and they will master an understanding of
each.

Po absolvování tohoto kurzu by studenti měli být schopni...

• Analyzovat teorii a praxi efektivní komunikace s cílem zlepšit efektivitu vlastních osobních a profesních komunikačních procesů.

• Určit efektivní komunikační strategie pro různé organizační požadavky, situace a výzvy v organizacích veřejného i soukromého sektoru.

• Vybírat mezi různými nástroji písemné a mluvené komunikace, rétorickými styly a komunikačními systémy pro vytváření a zavádění strategické komunikace.
   

• Communication basics
   
• Representational systems
   
• Communication styles
   
• Listening skills
   
• Written communication
   
• Internal communication management

• The definitions of marketing
• Research of environment and situation
• International marketing activities
• From the global viewpoint