LIGS University

Your online
university

Blog

Personal Development

Introduction to Service Marketing

The service sector is growing rapidly worldwide. Majority of developed and developing countries experience the development of many service industries, which participate significantly in the national economies.

The Impact of Social Media on Consumer Behavior

Social media has changed the game for many industries and disciplines, including consumer behavior. Consumer behavior is a relatively young study, emerged in the 1940s and 50s as a sub-discipline in the marketing area. It examines how emotions, attitudes and preferences affect the buying behavior of consumers.

Aloha

How to live “Aloha”

LIGS University is not just about students, but also about employees that take care of them from a beautiful island Oahu! Since life is not all about work and no fun, we decided to share our experiences from this beautiful island and give you tips if you ever come to Hawaii.

Is It Up to Business to Save the Earth?

Throughout the past century, economic acceleration has run faster than the ability of any of the environment ministers and activists to protect the planet. Today, we are in the midst of a major environmental crisis, with some of the biggest threats being: climate change, deforestation, pollution, loss of biodiversity, melting polar ice-caps and rising sea levels, oceanic dead zones, explosive population growth, and etc.

Mariano

The Importance of Digital Transformation in Business

Digital Transformation and the application of new technologies in the world of business is a very important topic. Just as the Industrial Revolution began in the 18th century, we are now part of the Digital Revolution. We bring you an interview with our student and expert in Digital Transformation, Mariano Andres Hernandez Ceron from Spain.

National Teacher Appreciation Week

Teacher Appreciation Week, or National Teacher Appreciation Week, is a week-long celebration in recognition of educators and the contributions they make to education and society. It is held in the first full week of May of every year and provides an opportunity for students and their institutions to show their appreciation for the hard work and the long hours many of them put in.

Blockchain Application

Blockchain? I'm sure you heard about Bitcoin and Blockchain. After all, they are trends and popular phrases in many of the last months' ideas. Even people who have never mined cryptocurrencies are talking about it. What is Blockchain actually? How can I use it? Is it really such a golden grail that people and young business owners nowadays consider it to be, thanks to current practices, a digital revolution that will change the world?

Which Global Brands are the Strongest?

Recently, a video showcasing the top 15 best global brands has gone viral. It does a great job of portraying the brand value growths and declines over the years of the strongest brands in the world.

Cultures

Understanding how Culture Affects Business Communication

Multinational and cross-cultural teams are becoming more common, meaning businesses can benefit from an increasingly diverse knowledge base and new, insightful approaches to business problems. However, along with the benefits of insight and expertise, global organizations also face potential stumbling blocks when it comes to culture and international problems.

Motivation and Psychology of Women Entrepreneurship

This paper discusses several studies of entrepreneurial behaviors, which can be used to understand women entrepreneurs and also find out where more research is required. There are several reasons concerning this and the article explains most of the findings (which are relevant) in detail. The main idea is to give a significant reason for what sets these aspiring women entrepreneurs apart from the rest.