LIGS University launches MBA in Digital Business

We are proud to announce we are launching a new MBA major with a specialization in Digital Business. This is a big step forward we are taking as an educational institution. The demand for people skilled in digitization and data science is growing by every second, and we are here for it!

The idea to add a new specialization to our portfolio was born not a long time ago. We've always wanted to go bravely forward and be a step ahead of our competition. That is why this seemed like a great opportunity for us and our future students as well. Nowadays companies have to adjust fast to the fast-growing trend of digitalization everywhere, and for that, they need experienced data scientists and managers skilled in digital crafts. 

We approached one of the best data scientists with years of experience to help us build the Digital Business specialization. Thanks to the experience of Dr. S Suresh Kumar and Roman Lindauer, Dipl. Mngt, we were able to create an extraordinary new major that has everything you need to know to become the best in the digital and technology field. 

The interactive MBA program in Digital Business consists of 2 specialization courses:

1. Digital Economy course

The world of business as we know it is continually changing and one of the fundamental drivers of that change is digital transformation. At its core, digital transformation isn’t about disqualifying existing business systems, but instead, it promotes using the latest technologies to do what you already do - but better.

So, what exactly is the digital economy?

The digital economy is the economic activity that results from billions of everyday online connections among customers, businesses, devices, data, and processes. It’s completely based on the growing interconnectedness of people, organizations, and the digital solutions that turned our world into a small marketplace. 

Within this course, you’ll examine how digitization has changed the relationship between customers and suppliers, and how it became more effective and profitable, all in an exciting, intuitive manner from the comfort of your own home.

In addition to that, our course will help you grasp a deeper understanding of the technicalities and the different ins and outs of digital economies that can enable you to become a valuable asset for any company, expand your skillset, and even help you start your business journey, to help you bring a new meaning to quality assurance, and customer satisfaction in every work environment you wish to work in.

We asked Mr. Lindauer a few questions to give our audience a better understanding of what to expect from the Digital Economy course. 

Who is the target student for the Digital Economy course?

The target student for this course is a person, who shows effort in learning how technological changes affect the traditional business model. He should have an idea of how the classic model demand - offer works and have a sort of intuition to anticipate changes caused by digitalization. 

This course is designed for MBA - DBA students, who already have some working experience and already have knowledge of reality “As - Is” and want to know what is going to be like the “To - Be” state of business models in the upcoming years. 

There is a need to be oriented in today's fast-changing digital culture that changes every day. Clients will soon be the center of the business, where they will be offered proposals throughout the apps.

What is the outcome of the course?

The outcome is an innovative way of looking at new apps, data analysis, and forwarding transactions from mediators right into the hands of the final participants of the digital approaches. I think the main added value should be the thought of digital transformation and gradual implementation of approaches based on AI and deep data analysis that will change many aspects of several industries.

What can the course offer to the students?

The course offers a full view of several fields that were changed thanks to digitalization and has a chance to be even more effective, profitable, and client accessible. 

2. Data Science course

In today’s digital, fast-paced world, every part of our daily lives is based on data: From our work lives to our personal lives, and everything in between. Data is essential, to say the least, and the numbers show that businesses that invest more in data science and analysis have 4x the chances of succeeding and turning curious viewers into loyal customers.

Data science has been deemed the fuel of the 21st century and the new driving force behind the largest industries, which they use to analyze their customers’ behavior, improve their performance and, as a result, grow to provide better products to their customers.

Throughout our comprehensive, intuitive online course, you’ll get introduced to all the information you need to develop a solid understanding of programming and data science that enables you to meet the growing national and international need for highly qualified personnel in the fields of data science. 

We asked Dr. S Suresh Kumar about the Data Science course to get an overall idea of what our future students learn and what he considers to be the core of the learning course. 

What do you consider to be the program objectives for this course?

The main objective of this program is to provide the best graduate education to students so that they can meet the growing national and international need for highly qualified personnel in the fields of data science. 

What are the learning outcomes of the Data Science course?

Through collaborations with other students, internships, classroom teaching, and hands-on experience, the students shall immerse themselves in the fields of technology, business, and communications and build a comprehensive skillset in Data Science. 

This deep set of core competencies in multiple areas - programming, statistics, data analytics, machine learning, data wrangling, data visualization, communication, business foundations, and ethics - will increase your marketability in the fast-paced Data Science industry. With a working knowledge of these in-demand technical skills, as well as the soft skills employers seek, you'll graduate prepared to apply your data science expertise to a wide range of industries.